Is the Internet turning into a 'Filter Bubble'?
Earlier this year I read Eli Pariser's 'Filter Bubble'. In the book, Pariser argues that as a result of personalized search, Internet users are living in 'filter bubbles' seeing only viewpoints that are only similar to theirs and information that only appeals to their interests. In other words, algorithms are deciding what we may like or not like to see instead of what we should see. So, to what extent should we be concerned about personalized search? Is personalized search threatening the diversity of the Internet?
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Algorithms do play a part in the creation of filter bubbles, but they aren't the root of the issue. Users of the internet can also put themselves in a filter bubbles, because they feed our human weaknesses. We all tend to read content that we agree with.
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Horne commented
A filter bubble is a term coined by the Internet activist Eli Pariser to refer to a state of intellectual isolation that can result from personalized searches when a website algorithm selectively guesses what information a user would like to see based on information about the user, such as location, past click-behavior.